Who doesn't want purple hair this season? Use Bold Purple on its own for bright violet impact on super clean (no gold or yellow) light blonde hair or or mix it with Bold Pasteliser to create an on-trend lilac pastel shade.

Lasts up to 12 washes
Made with natural and organic ingredients
With added quinoa for better colour retention
Colour without the commitment
100% recycled waste bottles and boxes
Best on pre-lightened or really blonde hair
Free from PPD, PTD and Ammonia
Vegan & cruelty free

Ingredients

Purple Colour Ingredients:

Aqua, **Cetyl Alcohol, **Propanediol, **Stearyl Alcohol, PEG -100 Stearate, Phenoxyethanol, Oleth-10, **Hydrolyzed Wheat Protein, Stearalkonium Chloride, Alcohol Denat., Cetrimonium Chloride, †Parfum, Polyquaternium-10, **Hydrolyzed Quinoa, Citric Acid, Ethylhexylglycerin, Tocopherol, HC Blue 16, Limonene, *Aloe Barbadensis Leaf Extract, *Anthemis Nobilis (Chamomile) Flower Extract, Tetrasodium Glutamate Diacetate, Benzyl Alcohol, Basic Red 51, Sodium Benzoate, Potassium Sorbate.

Charcoal Clarifying Shampoo Ingredients:

Aqua, Sodium C14-16 Olefin Sulfonate, **Lauryl Glucoside, **Cocamidopropyl Betaine, Polysorbate 20, **Propanediol, **Coco-Glucoside, **Glyceryl Laurate, PEG-120 Methyl Glucose Dioleate, Phenoxyethanol, Panthenol, Charcoal Powder, Acetum, Xanthan Gum, Polyquaternium-10, †Parfum, Citric Acid, Benzoic Acid, Tetrasodium Glutamate Diacetate, Dehydroacetic Acid, Ethylhexylglycerin, *Aloe Barbadensis Leaf Extract, Prunus Armeniaca (Apricot) Fruit Extract, Prunus Persica (Peach) Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Polysorbate 80, Potassium Sorbate, Sodium Benzoate.

Instructions

Step 1. Shampoo - use the sachet provided.

Step 2. Apply colour thoroughly wearing gloves provided.

Step 3. Cover with cap and wait for 30 minutes, or 40 minutes to achieve maximum brightness.

Step 4. Rinse - remove cap and rinse thoroughly with cool water (cooler water helps to retain bright colours).